Gary Mason is a versatile communications executive and professional storyteller with extensive experience across multiple industries, including automotive, industrial manufacturing and motorsports. An expert in promoting competitive value, engaging critical audiences and generating visibility that builds brand recognition and increases share of voice. Proficient in managing digital content and leveraging social media to increase awareness, he's also adept at providing strategic communications counsel to organizational management / C-Suite teams, leading cross-functional teams and maximizing business partnerships.
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How can we help you tell your story?
GM
I TELL STORIES
Gary Mason
Strategic Communications Leader and Storyteller
Work
Media Relations & Earned Media Coverage
Car and Driver: Introducing ZiGGY!
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As part of an extensive communications campaign that I created and managed, I brought national attention to a new robotic EV charging concept named ZiGGY, from EV Safe Charge. ZiGGY took the world by storm, and the campaign generated coverage worth more than $16 million USD in ad equivalency.
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Automotive News: Transient Plasma Systems (TPS)
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Have you ever heard of high-powered plasma for vehicle engines? If not, you soon will. I was honored to be one of the first to share the story of Transient Plasma Systems Inc. with many news outlets, including some mobility trades like this one. The TPS story continues to grow.
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Automotive News: L.A. Auto Show coverage
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​At L.A. Auto Show, I was fortunate to share several stories of VinFast’s newest electric vehicles with journalists from around the globe. Managing one-on-one interviews to complement an interactive exhibit and press conference, I helped VinFast leave a significant mark on the L.A. Auto Show and the mobility world.
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NY Times: MTU apprenticeship
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A small, local campaign quickly grew to reach national heights. I convinced The New York Times to visit MTU America’s manufacturing facility in South Carolina, so they could share the story of the company’s high school apprenticeship program. This campaign drew national and international attention over the course of several years.
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Press Releases
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I have extensive experience writing and placing press releases about hard news, new innovations, forward-thinking leaders and in-depth feature stories.
News & Feature Writing
Ghost writing articles on behalf of executives / subject matter experts is another offering that can further supplement a comprehensive communications program. I also serve as a contributor to an advanced mobility news outlet, FUTURRIDE.
Lotus expands electrification push to bikes
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The Type 136 is a track-inspired electric bicycle featuring the lightest electric motor from HPS.
Ford and ADT form Canopy vehicle security joint venture
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The automaker and home-security provider are coming together to provide anti-property theft technology and services, with Ford Pro using the service to deliver solutions to commercial and government customers.
Mining Repowers: Dos and Don’ts
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Ghost written by Gary Mason: Ran Archer, senior sales manager at MTU America, provides a crash course on hot topics in engine repowers today.
Social Media & Blogs
Steel is the Sustainability Story We Need to Discuss
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Steel Continues to Drive Innovation and Staying Power
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Algoma Steel Shows Off Science Behind the Steel to Inspire Future Stemers
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Marketing Communications
MTU Alaska Feature Article: read it here.
MTU Apprenticeship Brochure: read it here.
Events
